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Lee Lamb

After working in corporate marketing for nearly two decades, Lee founded Red Collar in 2018 to provide affordable, accessible, and impactful integrated marketing services to small and medium-size businesses and nonprofit organizations. Originally from the Midwest, he has a bachelor’s degree in communications from Indiana University, a master’s degree in integrated marketing communications from West Virginia University, and is finishing an MBA from the University of Colorado-Colorado Springs. He enjoys cycling, mountain biking, and spending time with his two dogs–a German Shepherd (Ranger) and Labrador (Drew). 

Swapnil Mathkar

Swapnil is currently on the graphic design faculty at the Savannah College of Art and Design (SCAD) and worked with Lee at Purdue’s College of Engineering, where he created and established a new brand identity for the college’s 13 schools and departments. He has a master’s of fine arts from the Savannah College of Art and Design and a bachelor’s of fine arts degree from the Sir J.J. Institute of Applied Art. He believes in design that is clean, functional, and approachable. And, the fields that interest Swapnil the most are typography, identity design, information design, experience design, and environmental graphics. 


Ellie was Lee’s yellow Labrador and Valentine–born on Feb. 14, 2005 and passed away on Aug. 1, 2017. After her passing, he was inspired to make a few changes to his life, including selling his house, quitting his corporate job, and founding Red Collar Marketing to remember and always be inspired by Ellie’s spirit of living boldly and doing good.  

Ellie’s red collar was one of her defining features. No other color suited her but red. We believe all brands have that same defining feature–like Ellie’s red collar–that truly sets them apart from the competition.