Lee Lamb, Founder

Lee founded Red Collar Marketing in 2018 to provide  accessible and impactful integrated marketing services to businesses and nonprofit organizations. Originally from the Midwest, he has a bachelor’s degree in communications from Indiana University, a master’s degree in integrated marketing communications from West Virginia University, and is currently working toward a doctoral degree in business administration. He enjoys cycling, mountain biking, and spending time with his family and two dogs. Lee is a Distinguished Hoosier (2003) and Sagamore of the Wabash (2005)–Indiana’s highest honor.

Swapnil Mathkar, Creative Partner

Swapnil is currently on the graphic design faculty at the Savannah College of Art and Design (SCAD) and worked with Lee at Purdue’s College of Engineering, where he created and established a new brand identity for the college’s 13 schools and departments. He has a master’s of fine arts from the Savannah College of Art and Design and a bachelor’s of fine arts degree from the Sir J.J. Institute of Applied Art. He believes in design that is clean, functional, and approachable. The fields that interest Swapnil the most are typography, identity design, information design, experience design, and environmental graphics. 


FEB. 14, 2007 – AUG. 1, 2017


Ellie was one of those quintessential yellow labs, who was always doing the wrong thing at the right time.

One of our earliest experiences together was about four months into her wild and crazy life, when I took Ellie for a walk in what was billed as an ‘indestructible harness.’ Well, it took her about two seconds to maneuver out of that harness–and she took off across our apartment complex. After a 20-minute search, I saw my neighbor pointing inside her apartment to Ellie sitting on her couch and watching tv. I needed a laugh that day, and Ellie sure delivered!

Ellie gave me endless stories and good times. She loved to love and was my pal. We’d go to the dog park, where I’d encourage her to play with other dogs, but she’d just stay by my side until I threw her frisbee. Ellie would bring it right back uninterested in other people or dogs along her path back to me.

Her greatest lesson was given to me when she passed away: To always live boldly and do good. She was bold and mostly good. At the time, I wasn’t living boldly and felt stuck and uninspired in a corporate job.

That’s when I decided to start this company and honor Ellie for all the greatness she brought into my life. Born on Valentine’s Day, Ellie always wore a big red collar–so Red Collar Marketing seemed to be just the right name for a company started in her honor. 

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